25 Twitter tips for business – Part 2 (profile + interaction tips)

The 25 Twitter tips continue.  See http://bit.ly/setwitter1 for the first 12 tips.  Finished them last night, a lot of material, chunked into four parts.  Brought in Tip 13 from yesterday into this post so that all the Profile Tips would be together (plus the first post was soooo long).  Hope these are helpful.

Profile Tips

13. Brand handle, personal name

A handle is your “name” on Twitter, kind of like the front of your email address.  Your Twitter URL will be http://twitter.com/handle and on tweets you will be @handle.  Then, in your profile, you also list your name, which is searchable, etc.  Some people and organizations go strictly with an organizational handle or brand handle AND no name or an organizational name.  Many Chambers of Commerce do this.  I am not a fan of this.  Again, with no person involved, there can be no personal content (Tips 1, 3, 4), which I believe is critical to effective business use of Twitter (newspapers are the exception, but I think they should start making it personal as well, as Dell does, but that’s a discussion for another time, lol).  I believe a handle that is professional in nature (for entrepreneurs and company owners, especially when the name is in the company name, the personal name might also be OK for handle) and personal name, so that people can find you on Twitter.  My handle is @springfieldedge (a brand handle v. organizational handle), and my name is David Zak.  Also, you can switch your handle without starting over in Twitter, which is something I did.

14. Fill out bio

This might be obvious, but make sure you have a picture or brand logo (interesting debate which is more effective…I’m a believer in the personal pic), and fill out the bio page, with an understanding that people will judge you based on it and perhaps find you based on text in it.  Long is better than short, and there is a max character rule, so fill it out.

15. Use a personal URL

One aspect of the profile is the option of a personal URL or web address.  I would argue you should have one.  It could be your business homepage.  It could be your LinkedIn page.  It could be your Facebook page.  It could be your blog.  Bottom line – don’t leave it blank.

Interaction Tips

16. Auto DM – pro and con

OK, if I don’t know the answer, does that count as a tip?  If you don’t know, DMs are Twitter lingo for “Direct Messages,” the person to person email system within Twitter.  Auto DMs are automatic replies, that you can set up using applications such as TweetLater and others that will send a DM whenever someone new follows you.  Some people send nice “Thanks for following.  Looking forward to your tweets” DMs.  Some are hard core sales DMs, which everyone usually hates, including me.  As my friend @billyfischer put it, it’s like you’re at a cocktail party.  When you first meet someone, you’re not going to push your product with the first sentence out of your mouth, are you?  Right now, I’m not doing auto DMs, but I keep going back and forth.

17. Do use the DM system

On Twitter, you will hear whales (that’s Twitter lingo for people with over 2,000 or over 10,000 followers) talk about how the DM system is broken.  There’s no filter and way too many to handle, so they don’t respond.  They only like to use the public conversational mechanism of referring to a person in the tweet itself (next Tip).  While this may be true for hardcore Twitter virtuosos, I really like the DM system, insofar as sometimes I don’t want to have a discussion with someone in public (if we disagree, for instance, or if we’re making plans to meet for coffee).  Others don’t really care, although sometimes I will make it public (Tips 1, 3 and 4), if it serves some of the other purposes already talked about.

18. Conversation is where it’s @

You’ll notice in the right hand margin of your Twitter page, your handle with the @ sign.  For example, I see @springfieldedge.  Everyone has this.  It’s the search for any mentions of your handle in any tweets.  This means that you can refer to anyone in your tweet and will often get their attention and a response.  Tweet conversation is useful for a number of reasons.  1. If a certain person/Twitterer is NOT following you, you can’t send a DM, so the ONLY way you have to communicate is by addressing them in a tweet – “@person – hey I noticed you like coin collecting.  Do you have any mint cond. 1925 quarters?”  Most Twitterers will check the @ search daily.  There are services that can send you updates on if anyone has referenced you as well.  2. @ conversation humanizes you (spirit of Tip 1) and builds relationship (one of the main points and ROI producers).  3. Referring to someone else will increase their visibility in the Twitterverse and promotes them (unless the conversation is negative).  4. You can also refer to someone, even if it’s not conversational (RTs and “meeting with @handle” are two good examples of this).

Advertisements

One Response

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: